3 Ways to Make Your Business Look High Class Without the High-Class Budget
Every business wants to have the appeal of a high-class company, but most can’t afford the budget that comes with it. Well, who says you can’t act the part for much less? There are so many ways that you can promote your company’s image in a sophisticated way without going into debt; you just need to be creative. Check out some of the three ways you can make your business look high class without the high-class budget.
Marketing is going to be your ally in this situation. With the right marketing, you can make anything possible. Get your marketing team working on ways to creating branding and advertisements that demonstrate your quality. Everything from signage, to logos, to swag, to digital marketing can be done to create a certain appeal, and thanks to technology, it can now be done quickly and cheaply. Obviously, you’ll need to spend some money here, as there’s a huge difference in standard computer paper versus a high-gloss cardstock. However, you don’t need a million dollar budget to look the part.
Make a statement when you arrive by opting for higher class transportation. Instead of driving your Kia to the next business meeting, consider renting a luxury car or opting for an Uber Black. These rentals are more cost-effective than you think, especially since you don’t need to rent them for extended periods of time. When you arrive at an event or meeting with a luxury car, it says a lot more about your business than you would ever imagine.
In addition to general car travel, consider stepping up your game when it comes to air travel too. Instead of flying coach, consider upgrading to business class. It may cost you a bit more, but with all the perks and the available travel rewards cards out there, you can earn free flights and other incentives that make it worth it.
Depending on your needs, you can also look into the top private charter flights. These are a lot less expensive and can be the perfect way to make your business stand out.
Your space says a lot about you, so it’s important to get one that screams luxury. Unfortunately, renting that office in that highrise with the great view is often out of budget, and that’s okay. You have two choices: you can either spend the money sprucing up your own space, or you can opt for a virtual office.
To spruce up your space, you’ll need to spend money on furniture, décor, and possibly construction. Open concepts that use glass and lots of light are so much more impressive than standard cubicles and Ikea furniture, so if you can work this into your budget, do it.
On the other hand, if you can’t afford to tackle a major overhaul, consider the perks of a virtual office. These are spaces typically in luxury buildings that allow you to rent conference rooms and offices when you need them. They’re typically fully staffed with a receptionist too, so you can create the look of a high-class office without the high rent.
Don’t waste time swimming with the other midsize businesses out there and instead use these tips to get in with the big dogs and show off your company in a way that will attract the right people.